Apna food business, an initiative by “Maggi’ empowers women nationwide to launch their food businesses. Participants undergo a rigorous selection process and training, including online courses and mentorship. The top 20 finalists receive personalized support to develop their business plans. From these, five winners in each category, Food Delivery Business and Online Food Channel, are chosen based on their submitted plans. Winners stand a chance to win ₹5 lakh seed capital to kickstart their own online food channels.